The Story
CHROMATIC LEGENDS
Colors don’t just adorn Nike sneakers—they define moments, spark movements, and etch themselves into cultural history. Nike’s iconic colorways go beyond shoes. They’re timestamps of cultural shifts. These aren’t just hues; they’re stories—etched in sneakers. Each colorway is a chapter in a larger story, one that spans decades, continents, and subcultures.
ELECTRIC ENERGY THAT LEADS
Nike’s approach to color is both scientific and intuitive. In the brand’s early days, color was about visibility—ensuring athletes could be seen during low-light runs. But as Nike evolved, so did its palette strategy. The Jordan XXXII social media campaign used deep, saturated hues of black, navy, and purple as its base. Vivid, nebula-inspired gradients added a celestial contrast. The striking use of color resonated with Nike’s core audience and reinforced the Jordan XXXII’s position as a visually iconic release.
Services: art direction, design
Creative Direction:
Britta Lundstrom
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