The Task
Brand repositioning built with relevance and to scale.
The Approach
Sweat: the only four-letter word that brings joy. Two years. One hot yoga studio. A flow of marketing wins.
The Story
PRESENCE OVER PERFECTION
This women-owned studio is guided by a deep belief: that yoga is not just a practice, but a path—one breath at a time, unfolding transformation from within. Rooted in love for community and the wisdom of the body, they hold space with care and intention. Every class is a quiet invitation to return to the self, to move with purpose, and to live with greater authenticity and wholeness.
BREATHE INTO BALANCE
Nestled in the heart of Portland, Oregon, Modo Yoga is one of the city’s few boutique hot yoga studios — a niche space in a challenging market, especially during the sun-soaked seasons when heat is hardly in demand. Marketing this experience meant more than selling a class — it required storytelling, nuance, and a deep connection to community. Working closely with the founders to transform a brand through seasonal engagement drop-offs, niche market saturation, and a need for a distinct, localized brand identity. From sweat to screen, every touchpoint was designed to feel intentional, elevated, and unmistakably Modo.
BEYOND THE MAT
Over a two-year period, the rebrand contributed to a 45% increase in class attendance, a 60% growth in social media engagement, and helped position the studio as a leading wellness destination in the local community.
Services: Art Direction, Creative, Design
Creative Direction:
Jen & Amber Reed
